Who is Noah Bragg?
Indie founder. Built and sold Potion, the Notion-to-website tool. Second most active contributor to react-notion-x.. Known for building Potion in public from a single tweet in November 2020 to a $300,000 sale in 2023, and for the 220 commits he put into react-notion-x while he did it.
This page recognises Noah Bragg for what they have contributed to the Notion community. It is written independently, it is not an endorsement, and it does not mean they use thePlus.so.
“I want to know whether the build-in-public playbook behind Potion actually worked, and whether the numbers people quote about it hold up.”
This page collects what Bragg himself posted and what his own repositories show: the dates of the first tweet, the first customer and the Product Hunt launch, the revenue and domain counts published in a Vercel case study, and the exact shape of his open source work on react-notion-x. It does not carry the parts that appear in only one secondhand writeup, such as Potion pricing, churn or the asking price he listed at. For the current state of potion.so under its new owner, look elsewhere.
On 30 November 2020, Noah Bragg tweeted that he was going to start building a SaaS in public and share the whole process. He later described what happened next in plain terms: "That tweet got my 1,000 followers in 24 hours." At that point the product had no name he had shipped, no code anyone could use, and no customer. The first paying customer arrived seven weeks later, on 19 January 2021.
The thing he built was a bet on somebody else's platform. Bragg had already sold a micro SaaS called Supportman, which pushed Intercom support metrics into Slack and went for $27,000 at just over $400 in monthly revenue, and the lesson he carried out of it was to build where an audience already lived. Notion was that audience. Potion took a Notion page and turned it into a real website on a real domain, with the fonts, navigation and code injection that public Notion pages could not do on their own.
Potion launched on Product Hunt on 24 May 2021 and came first for the day and first for the week. By the time Bragg sold it in 2023 for $300,000 it was doing about $6,300 in monthly recurring revenue and serving 4,000 custom domains. Somewhere in the middle of that he became the second most active contributor to react-notion-x, the open source renderer that a large slice of the Notion-to-website world is built on.
The audience was assembled before the product was
Bragg ran the whole first year of Potion as a public log with dates attached, which is why the timeline is checkable at all. The announcement tweet on 30 November 2020 doubled his following overnight. He shipped an MVP while still employed, writing code before work and again in the evening. The first customer paid on 19 January 2021, the second four days later. Early access opened on 16 February 2021, and ten days after that he started posting his monthly recurring revenue publicly, which he then kept doing for two years. By 29 April 2021 he had 50 users. Asked where those users came from, his answer was short: "My first 75 customers came from BIP on Twitter." The posting itself cost him roughly two hours a week, including short videos, with no fixed schedule.
A wildcard subdomain for everyone, a real domain for the ones who paid
Potion was a Next.js application on Vercel, built on the Platforms Starter Kit, and the architecture doubled as the business model. Every user got a subdomain automatically, and the paid step was attaching their own. Bragg put it this way in a Vercel case study: "With Vercel, I was able to quickly set up wildcard subdomains for my users and upsell them with custom domains." That mechanic scaled to 4,000 custom domains and over 100,000 monthly pageviews, all administered by one person. The 24 May 2021 Product Hunt launch took first place for the day and the week, third for the month, and just over a thousand upvotes. Eighteen months later, on 15 November 2022, he relaunched the whole thing as Potion 2.0 after growth had gone flat, and the product held around 6 percent month over month for most of its life.
220 commits into a repository he did not own
react-notion-x is the open source React renderer for Notion pages that many Notion site tools depend on. Bragg is its second most active contributor, 220 commits behind only the person who created it, and for a stretch he had the keys: between October 2022 and October 2023 he merged pull requests and cut releases from v6.15.8 through v6.16.2 himself. The work was ordinary maintenance of the kind that keeps an ecosystem upright. He added tabs so a collection could show multiple views, made collection cards able to open a URL property as their link target, and in February 2023, when Notion quietly moved image URLs to file.notion.so and broke rendering across every downstream project, he shipped the fix. None of that was Potion-specific. All of it shipped to everyone using the library, including the tools competing with his.
After the exit he went shopping, then went onchain
Bragg sold Potion in 2023, and by his own account had automated the operation down to about two hours a week before the sale, on the theory that buyers pay for a business that does not need them. Four months later he was on the other side of a deal: on 21 August 2023 he bought Uniswap.fish, a liquidity pool calculator with roughly 30,000 unique users, from indie hacker Chun Rapeepat for $37,000. He rebuilt it as Poolfish, widened it past Uniswap to PancakeSwap, SushiSwap and others, and added a paid tier and a course. He then built Stoke Fire, a village resource game on Base wired into the Farcaster social graph, livestreaming the development. His GitHub profile now lists Awaken, a crypto tax product, as his employer. Product Journey, the weekly podcast he has co-hosted with Ben since August 2019, posted its most recent episode in May 2024.
Why Noah Bragg is on this list
Two things. Bragg gave the Notion community a full, dated, public accounting of what a one-person Notion tool can actually do, from the first tweet through the monthly revenue posts to the exit number, at a time when almost nobody was publishing those figures. And he spent a year maintaining react-notion-x, the renderer a good part of the Notion-to-website ecosystem runs on, and fixing the breakages that hit everyone instead of quietly patching around them inside his own product.
We wrote this from public sources and we would rather get it right than get it first. If you are Noah Bragg and something here is wrong, missing, or you would prefer this page did not exist, tell us and we will fix or remove it.
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